Traditional Wisdom. Modern Media.

We propose a scalable media and data platform designed to enhance wildfire prevention, mitigation, and adaptation through Indigenous-led storytelling and community engagement. This platform will feature educational modules on cultural burning, community-led documentation of wildfire responses, and digital tools for and outreach. Additionally, we will partner with wildfire technology developers for pilot deployments. This initiative aims to empower communities to lead in wildfire resilience while highlighting innovative solutions across Canada.

 

Wildfire Resilience

Canada faces escalating economic, environmental, and social risks from increasingly severe wildfires. To meet this challenge, we propose a scalable media and data platform that empowers Indigenous communities to lead wildfire prevention, mitigation, and adaptation through storytelling, training, and technology. 

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The dashboard will feature dedicated modules:

• Cultural Burning Education

  • Interactive tiles for Video Lessons, VR Simulations, and Knowledge Quizzes

  • Visuals of Indigenous fire stewards in action, with overlays of TEK insights

• Community-Led Documentation

  • A media gallery showcasing on-the-ground wildfire response stories

  • Upload portals for community members to contribute footage, interviews, and maps

• Digital Training & Outreach Tools

  • Tools like Scenario Builder, Resource Hub, and Live Training Events

  • Integration with mobile devices and offline access for remote communities

• Tech Partnerships & Deployment

  • A “Pilot Zone” dashboard showing real-time data from wildfire tech partners

  • Interactive map overlays for deployment tracking and impact metrics

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Innovation & Commercialization Strategy

• Impact Metrics Dashboard

  • Visual KPIs: community engagement, training completions, wildfire mitigation outcomes

  • Exportable reports for stakeholders and funders

• Partner Portal

  • Custom access for wildfire agencies, insurers, utilities, and educators

  • Licensing tiers and co-branded deployment options

• Storytelling Showcase

  • A curated media wall featuring Indigenous-led narratives and innovations

  • Highlight reels for conferences, grant applications, and public outreach

 

By integrating robust communications infrastructure with hands-on capacity-building, this initiative empowers communities to lead wildfire resilience efforts. Through Indigenous-led storytelling and documentation, it ensures that traditional knowledge and lived experience are passed on to future generations—while showcasing scalable solutions that can be replicated across Canada and beyond.

 

​The FireLine Founders Story

Michael Seymour and Norman Dempsey are seasoned professionals with over 25 years of combined experience in media production, storytelling, and Indigenous knowledge systems. Their paths converged around a shared concern: the increasing devastation caused by wildfires across Canada and the urgent need for community-led solutions.

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Drawing from their deep roots in visual storytelling and cultural engagement, they envisioned a platform that could do more than just inform—it could empower. FireLine Media was born from this vision: a scalable media and data infrastructure designed to support wildfire prevention, mitigation, and adaptation through Indigenous-led education, documentation, and training.

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Michael brought his expertise in strategic media development, branding, and digital platforms, while Norman contributed his lived experience, cultural insight, and commitment to Indigenous resilience. Together, they crafted a solution that blends traditional ecological knowledge (TEK) with cutting-edge media tools—creating immersive education modules, community-driven response archives, and digital outreach systems.

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At the heart of FireLine is a belief that stories matter. By passing on knowledge through film, VR, and interactive media, the platform ensures that Indigenous wisdom and wildfire resilience strategies are not only preserved but scaled—reaching agencies, institutions, and communities across Canada and beyond.

 

FireLine isn’t just a media company. It’s a movement—led by two visionaries who saw the smoke on the horizon and chose to build something transformative.